THE FUTURE BELONGS TO THE DREAMERS AND DOERS

CASE STUDY

ACHIEVING a 2,729% ROI


Company: GLH, LLC | Industry: Real Estate Investing | Location: San Diego, CA | Impact: Affordable Housing

Services Provided:

  • Fully Integrated CRM

  • Email Marketing

  • Sales Pipeline and Lead Management

  • Social Media Management

  • Targeting

  • Website and Domain Management

  • Reporting and Analytics

  • Google Business Page (reputation management)

Challenges:

GLH, LLC, a well-established player in the real estate investing industry with a strong reputation built over five years and a valuation of $40 million, sought to enhance its growth potential through increased exposure and improved processes. Despite their success, GLH faced several challenges that needed addressing to maximize their market:

  • Lack of Follow-up Systems and Processes: GLH needed a consistent approach to follow up with potential clients, which meant missing out on valuable opportunities. Implementing a structured follow-up system was essential to capitalize on these leads.

  • Limited Brand Exposure: While GLH had a solid foundation, more focus needed to be placed on intentional company and personal brand exposure. Enhancing their visibility would further solidify their market presence and establish greater authority.

  • Absence of Data-Driven Sales Planning: With current data or metrics to guide their sales strategies, GLH found it easier to plan effectively and set realistic targets. Access to accurate data would enable more informed decision-making and improved performance tracking.

Strategy and Implementation

Branche Out Marketing implemented a comprehensive marketing strategy for GLH, LLC to address the challenges and meet the objectives. This strategy comprised the following key components:

  • Market Research and Analysis: We conducted thorough market research to understand the target audience, competitive landscape, existing marketing efforts, and current market trends. This analysis was crucial for identifying opportunities and shaping our strategic approach.

  • Pipeline and Opportunities Development: Establishing a robust sales pipeline was key to maintaining a steady flow of qualified prospects. By tracking and managing leads from initial contact to conversion, we identified high-potential opportunities, prioritized follow-ups, and streamlined the sales process. Consistent pipeline management ensured momentum and sustainable growth for GLH.

  • Social Media Campaign Preparation: In July, we launched a comprehensive social media campaign for GLH. This included creating engaging content for LinkedIn, Instagram, and Facebook to boost brand awareness, community interaction, and establish GLH as a leader in San Diego's real estate market. The strategy featured social media updates, event invites, and increased engagement tailored to their target audience.

  • Contact List Import and Segmentation: We imported the existing contact list from GLH’s prior address book into the CRM. Each lead was meticulously tagged and segmented to enable intentional and personalized marketing campaigns. This segmentation was critical for delivering targeted messages that resonate with different audience segments.

  • Event Promotion and Organization: We drove attendance to GLH's in-person events and organized two "Lunch and Learn" opportunities for 20 attendees each, leveraging their network and active investor lists. These events aimed to educate potential investors and establish meaningful connections within the community.

  • Performance Tracking and Optimization: May 2024 marked the beginning of our partnership with GLH, LLC. From day one, we committed to diligently tracking GLH's top three metrics using advanced analytics tools. Personalized ROI reports provide clear visibility into our progress. Over the next 12 months, we will continue tracking and making data-driven adjustments to ensure optimal results and maximize ROI.

Results

Our efforts led to remarkable results within just one month:

  • Return on Investment (ROI): 2,729%

  • Lead Generation: In May and June, we attracted 30 individuals to GLH’s events.

  • Conversion Rate: Out of the 30 leads, we successfully converted five into investors and re-investors, achieving a conversion rate of 16.67%.

  • Revenue Growth: The company generated over $500k from the June event alone, contributing to a significant increase in monthly revenue.

Conclusion

Branche Out Marketing demonstrates the impact of a well-executed sales and marketing strategy. We dedicate ourselves to delivering exceptional results for our clients by understanding their unique challenges and implementing tailored solutions.

Karl Gorman

CEO of GLH Capital

"I am thrilled with the results from working with Branche Out Marketing. Since partnering with them, my leads have tripled! Adrianne has been incredibly professional, a wealth of knowledge, and truly a fantastic partner. Her expertise and dedication have made a significant impact on my business. Highly recommend!"

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